Over the next 5 weeks we want to discuss the following top measures to accelerate business growth:
- Build an innovative, scalable and low-cost demand generation model – one that is eventually recognized in the industry for delivering 2x performance of its nearest competitor.
- Dramatically enhance the customer acquisition process, with a concentration on improving close rates through higher quality leads.
- Stimulate growth within new and existing customer segments through higher brand awareness, reduced churn of existing customers, and dramatically higher levels of customer satisfaction, delight and advocacy.
- Develop a dashboard populated with a set of KPIs that are used to monitor, improve and report on business, growth and marketing performance.
- Build a world class inbound marketing team that is viewed as a value-added partner by colleagues in the Sales and Product organizations.
Looking forward to a lively discussion.